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Better Together Works Co.
The BTWCo Story
The Untangling
Start the Untangling
Better Together Works Co.
The BTWCo Story
The Untangling
Start the Untangling
The BTWCo Story
The Untangling
Start the Untangling
Why Human-Centered Design Matters in the Age of Automated Content
Chris Kennedy 2026-09-11 Chris Kennedy 2026-09-11

Why Human-Centered Design Matters in the Age of Automated Content

Technology should elevate human expertise, not do our thinking for us. Read why I refuse to use AI text generation in my client strategy, and how human-centered design protects your brand’s trust, tone, and long-term connection.

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Creating smarter systems and human-centred operations for the future of work.

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The Untangling
The BTWCo Story

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© 2026 Better Together Works Co. All rights reserved
Logo designed by David Lynch

Better Together Works Co. respectfully acknowledges that we live and work on the traditional, ancestral, and unceded territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səlilwətaɬ (Tsleil-Waututh) Nations. We recognize our presence upon these lands and beside the sacred waters of səlilwət (Burrard Inlet) and the Xwmélch’t-n (Capilano River), which have sustained life and community since time immemorial.

We are committed to a human-centred future of reconciliation, partnership, and learning. In that spirit, we pledge to do our part in keeping these lands and waterways clear of trash - - to explore gently and reference them respectfully - - ensuring they remain as clear and vibrant as the systems we strive to build.